We are extremely excited to announce the appointment of Chris Roberts as the GM of TRED 4x4. For those that don’t know, up until now TRED has been one of Evolve’s most successful product ranges, but it has not been a stand-alone entity, until now!
Our mantra at Evolve is Evolution through Innovation. Through great partnerships we have grown TRED to become the global leader in the recovery board space. We have highlighted the need to take this to the next level and deliver our customers the very best in innovation, partnership and design into the future. The appointment of Chris and establishing TRED as its own entity will ensure TRED receives the highest level of attention that it requires to rapidly grow its range and global footprint.
Chris Roberts has been a part of the TRED family since the day Evolve launched TRED. Chris was instrumental in the design and development of the growing product range over the years. Chris was previously the General Manager of Haigh Australia who is an Australian distributor of TRED and other Automotive/Lifestyle products. If you follow TRED on TV, Social Media, YouTube and at 4wd Shows around Australian and USA you might have seen or met Chris talking about TRED and other related products.
It is great to have Chris as part of the growing Evolve and TRED family. Chris is passionate about getting out and enjoying the outdoors including Off-roading, Motorsport and Mountain Bike Riding. Chris brings a wealth of industry experience and passion to our already energetic team and has valuable strengths in Product Design and Innovation. His skills will help grow the TRED product range and TRED brand utilising our state of the art advanced design and manufacturing facility in Brisbane, Australia.
Chris will deliver first class service to our customers around the world to ensure TRED maintains and grows its presence long into the future.
With 4x4 and SUV vehicles as one of the fastest growing categories of cars in the world, ‘Rethink Recovery’ is our focus with plans to grow the TRED product range and awareness with anyone heading off-road.
This is a very exciting time for TRED and Evolve. Should you have any questions about this announcement please call one of our helpful team members to discuss on (+61) 7 3283 1196.